Investment · Tax · Loans · Legacy

Money decisions,
made with the long view.

We help individuals, families, and business entities think clearly about investments, taxes, loans, and what they leave behind. Honest counsel, plainly explained, over decades.

A decade of practice · Mumbai · Investment, Tax, Loans & Legacy under one roof

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— The Long View
About Sriraa

Money should grow quietly,
and last loudly.

Sriraa is an advisory firm for people who think in years, not quarters. We work with individuals, families, and business entities who want one thoughtful place for the financial decisions that matter most.

We help you keep more of what you earn, grow it without drama, borrow wisely when needed, and pass it on intact. No tips, no jargon, no pressure — just clear thinking and steady hands.

Every conversation begins with listening. Every recommendation is grounded in a decade of Chartered Accountancy practice across tax, investments, and succession. And every plan is yours to keep, in plain English. We move at the speed of your life — not the market's.

A note on the name Sri means prosperity and light. Raa is what we add to it — the long view.
What we do

Five pillars,
one philosophy.

Whether you're filing this year's return, restructuring a family business, or planning a generational transfer — the work is the same. Clarity now, so you can think long-term.

i.

Keep more of what you earn.

Most people overpay tax not because the law is harsh, but because their structure hasn't caught up with their life. We look at how you earn, where you live, and what you own — and find the gaps quietly leaking money.

  • Personal and business tax planning
  • Capital gains — property, shares, businesses
  • ITR filing and advance tax management
  • Old vs new regime analysis
ii.

Grow it without drama.

Boring portfolios beat exciting ones over long enough horizons. We build allocations you can actually live with through bad years, because the ones you abandon at the bottom are the ones that fail you.

  • Mutual fund portfolios mapped to your goals
  • PMS and AIF for sophisticated portfolios
  • Bonds for fixed returns of 6–12%
  • GIFT City investments for NRIs — global access, Indian platform
  • SIPs reviewed as life changes
iii.

Borrow wisely when needed.

Debt isn't the enemy; expensive, ill-timed debt is. We help you decide when to leverage, when to prepay, and when to let a low-cost loan ride while your money works harder elsewhere.

  • Home loans — best rates across 25+ lenders
  • Loan against property (LAP)
  • Working capital and term loans for businesses
  • Balance transfers and refinancing
iv.

Pass it on intact.

Wills, nominations, trusts, succession — the unglamorous work that decides whether your family inherits your assets or your problems. We make sure it's done, and done right, while you're around to oversee it.

  • Will drafting and review
  • HUF and family trust set-up
  • Nomination audits across accounts and investments
  • Succession strategy and asset transfer
v.

Structure your business for the long term.

Promoters and business owners need finance thinking that bridges the company and the household. We help you separate the two — without losing the synergies between them.

  • Virtual CFO support
  • Financial restructuring and planning
  • Promoter wealth and family-office strategy
  • Business succession planning
Who this is for

People who've stopped chasing returns and started thinking about outcomes.

Salaried professionals earning well, who want their money handled properly. Business owners with too much to track alone. Families planning for the next generation. NRIs who need a trusted person back home.

If you've reached a point where money decisions feel too important to guess at — and you'd rather get them right than get them fast — this is for you.

How we work

How we work.

01

Understand where you are

One conversation. We listen first — your situation, your concerns, what's on your mind.

02

Map where you want to go

A second conversation. We turn your goals into concrete numbers, timelines, and trade-offs.

03

A plan in plain language

Yours to keep. Specific actions, in writing, with the reasoning visible at every step.

04

A review when life changes

Marriage, a new business, a sale, retirement, inheritance — not every quarter for show.

No product pushes. No artificial urgency. You'll never get a call from us telling you to buy something today.

Free tool

Old vs New tax regime — which saves you more?

A precise calculator covering both FY 2025–26 and Tax Year 2026–27 (under the new Income Tax Act, 2025). Includes salary, house property, capital gains, and business income — with personalised tax-saving suggestions based on your numbers.

Try the calculator →
The founders

Two minds,
one obsession with money done well.

CA Rahul Shah
Co-Founder

CA Rahul Shah

Tax, Wealth & Advisory
Chartered Accountant 10+ Yrs Practice Tax & Wealth Advisory

Over a decade of practice, advising thousands of individuals, business owners, HNIs, startups, and SMEs. Rahul brings together tax, investments, loans, and succession under one roof — handling everything from day-to-day planning to complex situations that need experienced judgement.

Known for clarity, plain-English advice, and a real-world approach that builds trust.

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CA Srishti
Co-Founder

CA Srishti Jain

Founding Vision
Chartered Accountant

A Chartered Accountant herself, Srishti shares the philosophy that shaped Sriraa — that financial decisions deserve patience, plain language, and care.

She is part of the founding vision of the practice.

Get in touch

A 20-minute call.
No fee, no pitch.

Tell us where you are with your money. We'll listen, ask a few questions, and let you know if and how we can help. That's it.

Book a free call

Pick a 20-minute slot. We'll send a calendar invite — no commitment beyond that.

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